[ About Jessica ]

Thoughtful UX. Clear UI. Real impact.

I’m Jessica Pop, a UX/UI designer with a background in graphic design and marketing. I turn research into clear, accessible digital experiences that work for people and support business goals.

[ My experience ]

From research to delivery.

As UX Design & Marketing Executive at Cadisch, I lead website redesigns through the full UX cycle: discovery, research, wireframing, prototyping, usability testing, visual design and handover.

Since April 2026, I’ve worked with developers and stakeholders in Agile and Scrum teams. My work on Cadisch’s e-commerce websites helped increase sales by 45% and reduce support queries and form errors by 70% within two months of launch. Previously, a design internship at Generation Success developed my research and prototyping skills.

[ My approach ]

Design grounded in real needs.

I combine research, visual design and marketing experience to balance user needs with business goals.

Listen first

User and stakeholder interviews help me uncover needs, pain points and opportunities.

Listen first

User and stakeholder interviews help me uncover needs, pain points and opportunities.

Make it accessible

I design clear layouts, typography and components with WCAG accessibility guidelines in mind.

Make it accessible

I design clear layouts, typography and components with WCAG accessibility guidelines in mind.

Test and iterate

Usability testing and feedback guide improvements before a design reaches launch.

Test and iterate

Usability testing and feedback guide improvements before a design reaches launch.

Collaborate openly

I communicate design decisions clearly and work closely with developers and stakeholders.

Collaborate openly

I communicate design decisions clearly and work closely with developers and stakeholders.

[ My process ]

From insight to intuitive experiences.

A practical, collaborative process that connects research, design and delivery.

Step 01

Discover

Understand people and business goals through interviews, analytics and research.

Step 01

Discover

Understand people and business goals through interviews, analytics and research.

Step 02

Define & explore

Turn insights into personas, journey maps, user flows and wireframes.

Step 02

Define & explore

Turn insights into personas, journey maps, user flows and wireframes.

Step 03

Design & test

Build interactive prototypes, refine the UI and test with users.

Step 03

Design & test

Build interactive prototypes, refine the UI and test with users.

Step 04

Deliver & improve

Collaborate with developers, hand over clear designs and iterate on feedback.

Step 04

Deliver & improve

Collaborate with developers, hand over clear designs and iterate on feedback.

[ Education & learning ]

A visual foundation. A UX focus.

My design education supports a research-led approach to digital products.

2021–2025

Loughborough University

Graphic Design & Communication, 2:1. A strong visual and research-based foundation.

2021–2025

Loughborough University

Graphic Design & Communication, 2:1. A strong visual and research-based foundation.

College

West Herts College

Graphic Design, A*. Valedictorian.

College

West Herts College

Graphic Design, A*. Valedictorian.

2026

Google UX Course

Foundations of User Experience. Continuing to build my UX knowledge.

2026

Google UX Course

Foundations of User Experience. Continuing to build my UX knowledge.

[ Start a conversation ]

Let’s create better digital experiences.

I’m open to UX/UI and product design opportunities. Let’s talk about your team, your users and what you’re building.

Get in Touch

[ Start a conversation ]

Let’s create better digital experiences.

I’m open to UX/UI and product design opportunities. Let’s talk about your team, your users and what you’re building.

Get in Touch